The GE / McKinsey Matrix will help you prioritize business units based on the strength and attractiveness of the market in which this unit operates.
Areas and Employees Registration
Record the key areas and employees of your business.
Market Attractiveness Analysis x Competitive Strength
For each business unit evaluated, give a note regarding the attractiveness of the market in which this unit operates and another note in relation to its competitive strength. As a result, you already see the rank in the GE / McKinsey matrix for each U.N. of your business.
GE / McKinsey Matrix
Ready visualization of the GE / McKinsey matrix in its 3×3 format (low, medium, high). Here you can see how many business units fall into each of the classifications
Individual Analysis of Business Units
Choose a business unit and see its indicators, classification and GE / McKinsey matrix chart if you automatically update dynamically,
Create action plans for your business units so that they evolve according to matrix feedback.
Matrix Quadrant Analysis
Simple and objective report with the number of business units per master quadrant of the matrix and with the tips that can help you to evolve in each one of them
Action Plans Report
Area with a timely analysis so you understand whether you are creating action plans for all business units or whether you have prioritized one or the other.
GE / McKinsey Matrix Dashboard
Scoreboard with graphs and data on the possible scores per business unit, the general average of your company, the U.N. which had the highest score and the one with the lowest score.
Action Plans Dashboard
Control panel shown on a single screen with key data and charts related to action plans.Download DEMO