Benchmarking Worksheet (Analysis of Competition) in Excel 4.0
Attribute Attributes for Analysis
In this step, you will register up to 10 attributes that are important to your business, whether by customer interest, competitive positioning or internal need.
Area to register the main competitors that your company has (up to 9) as well as some initial information that are very useful for comparison and benchmarking of your market.
In this tab you will score the filled attributes from 0 to 10 and, according to the weight assigned to each one, you will see a general result of your company and competitors for up to 2 different analysis periods
Select a company (yours or your competitor’s) to compare the two benchmarking assessments and see if there is positive evolution and what attributes still need improvement to better position your market.
Choose two companies (yours and one from a competitor) and a period of analysis to make a general comparison and evaluated attributes. This report will help you focus your efforts.
Choose a company and see key metrics (overall rating and by attribute) by period and track two visual charts that will make your decision making much easier!
Control panel where you can choose up to two companies and a specific period to make quick and accurate comparisons of your business’s benchmark and market positioning
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